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The Cows

Cow Appreciation Day®

In 1995, a renegade cow, paintbrush in mouth, painted the three words "EAT MOR CHIKIN" on a Texas billboard. From that day forward, the burger-eating landscape was forever changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don't eat beef. Today, the cows' herds have increased and their message reaches millions - through television, radio, online, and on the occasional water tower. Needless to say, we fully endorse and appreciate the monumental efforts made by our most beloved bovine friends.

Break out your spots and cow bells. We’re celebrating our favorite bovines the best way we know how: free chicken. Cow Appreciation Day is the one day of the year when it’s okay to dress udderly crazy in exchange for free food. We celebrate the cows each July so watch for more information as the summer draws near.

Here’s how it works:

  1. Make or buy your cow costume (or any sort of cow apparel, really).

  2. Wear your cow costume at our restaurant between opening and 7 p.m.

  3. Receive free chicken for every person dressed as a cow.

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